| |
Dear Fellow Chiropractor,
My name is Dr. Daron Stegall and here I am, just past my 36th birthday, just weeks before opening the 9th clinic of my career (in the 3rd state so far nonetheless) and I have absolutely
Zero Fear & Zero Stress Concerning the Success of This Clinic!
How is that possible you may ask? Well, I get the same question over and over from many struggling chiropractic colleagues of mine from all over the world.
It seems that I keep hearing the same issues.
“The economy is bad”
“I can’t get on any insurance panels”
“I have too much competition”
"I hate to do chiropractic marketing"
and so on.
What is it about a select few Chiropractors that makes them so successful while the rest struggle??
I don’t want to sound like I have no compassion. I do understand that business of any kind is a struggle, however, every practice that I have bought, sold, opened or closed has had some degree of pretty phenomenal success (And I sincerely apologize if that comes off as arrogant).
However, let me make a key disclaimer regarding my track record...
I Cannot Take All the Credit for My Success.
I owe much of it to the teachings of one man…Dr. Troy Counselman.
It is my belief that Dr. Troy is to the business of chiropractic what Donald Trump is to real estate. I don’t say that lightly, I truly mean it.
Sure Dr. Troy is a good adjuster - but I’ve had better. Sure Dr. Troy is pretty good with patient interaction - but I think I am twice as good as him. Dr. Troy is good at chiropractic marketing too - but that is not everything...
What Dr. Troy brings to the Chiropractic Profession and hence my many successful practices over the years is 'A Genuine and Full Understanding of the Chiropractic Marketing and Operations Principles that are absolutely essential to the success of any business, and especially the Business of Chiropractic.'
If you don’t get anything else from this letter, at least learn this...
If you want to succeed at a high level for long term in any business, you MUST have a high level of competency in the operational and chiropractic marketing principles that govern that business.
You will never truly have a high monetary success in your clinic by just being a good guy and a great doctor. You must treat your practice like what it really is…A Business!
Now, to put all the cards on the table Dr. Troy is seriously a modest guy. He prefers to maintain a humble image and he won't even take much of the credit regarding his business knowledge and success.
His late father Dr. Ed Counselman (who tragically died in a plane crash in ’88) was also an enormously successful chiropractor, personally seeing an average of 700 patient visits per week, owning multiple clinics in several states, and living the lifestyle to prove it.
Dr. Ed was the original teacher that put Dr. Troy on his path to success.
An astute business man, Dr. Ed made sure he taught his son everything he could about business and chiropractic marketing at an early age (It is literally ingrained in this guy I tell you!).
It was these business principles, specifically applied to chiropractic internal and external daily operations and marketing, that would make such a huge success of Dr. Troy and subsequently myself.
You see, just 3 years out of school and already having run three of his own practices, Dr. Troy saw the need for more chiropractic business knowledge. So, he took a year out of practice, sat down and wrote:
This book has sold thousands of copies, became required reading in many chiropractic colleges and it even received a very rare 10 out of 10 score from the reviewers at Dynamic Chiropractic who said … “This book is essential to the success of every chiropractor.”
However, just a couple years after that he knew there was more to say to help chiropractors achieve an even higher level of success. So, he took another year out of practice and wrote a much more advanced and even more wildly successful book:
Believe it or not, this book received an unheard of 11 out of 10 from Dynamic Chiropractic! It too has sold thousands of copies in book and audio form.
Here are just a few of the topics covered in Ultra Success...
Four simple business formulas that, if you don’t know, you can never grow. (pg. 45) Delegate or Die… Learn what to Delegate and what to Handle Yourself…The stress-free success of your business depends on it! (pg. 73) The ONE key factor to increasing the bottom line that most Chiropractors will never know. (pg. 57)
Avoid these 9 common pitfalls that wreak havoc on almost every practice. (pg. 59)
Use this 7 point checklist and hire the best staff you have ever had. (pg. 68)
Advanced Chiropractic Marketing Secrets that only the most successful Chiropractors really know…until now. (pg. 91)
How to structure your business. Learn the best type of corporation to set up and most importantly, how to do it quickly and with no hassle. (pg. 13)
How to tame the paperwork nightmare. Reduce the time in the office and increase time with the family. (pg. 23)
Billing ‘E’ssentials that are guaranteed to Get The Money in the Door. (pg. 35) If you are not using them, then you ARE losing money each month.The ‘Simple 5’…these are THE crucial steps to simplifying any office…don’t make it harder than it has to be. (pg. 97)
How to open, operate and make a fortune in a MD/DC/PT practice. (pg. 101) When to let a staff member go and how to do it where everyone is happy. (pg. 77)
The ‘5 Point Foundation’ that serves as the single most important ingredient to patients who pay, stay and refer others. (pg. 82) YOU WON’T BELIEVE THIS ONE!
The three answers your patients really want to hear before they will stay as a patient for life. (pg. 48)
Multi-clinic ownership secrets that will blow you away. (pg. 129) If you have ever thought of owning multiple clinics, don’t even think about trying it without reading this first. (It's so much easier than everyone thinks!)
The key mistakes that virtually every CA makes that drives business away on the PHONE and IN PERSON everyday. (pg. 118)
How to hire the right associate to make sure they are making YOU money. (pg. 123) Don’t go at this one alone!! You’ll surely regret it.
And believe me, this is just the tip of the iceberg! There is so much more in this book and I didn’t even touch on the topics in the first book (you get both of them, plus an invaluable BONUS - please read on)!
Learn how to manage your clinic like a business from the
'outside in’ rather than getting lost in the day to day routine
PLEASE NOTE: None of book highlights that you just read are ‘pie in the sky’ theory that Dr. Troy learned at some seminar or from a book.
He has actually done all of this stuff...
He owned the largest MD/DC/PT practice in his state!
He has owned, operated and managed (as a practicing and non-practicing DC) 9 clinics.
He has employed well over 150 employees including multiple PTs, DCs, MDs, massage therapists and many other disciplines.
He has privately consulted with some of the nation’s top DCs.
If he hasn’t personally done it and had success doing it himself, then it is not in his books.
And his writing reads so effortlessly. Like Dr. Troy modestly says in the very first paragraph of chapter 1:
"You and I are about to sit down to have a nice casual dinner. You have a lot of questions, questions that I have taken the liberty of formulating for you in this book. You are either a new chiropractic graduate or one that has been out practicing for several years; either way, you are hungry for information. You have an idea about what it is that you want or expect out of practice and chiropractic success, but you have not yet put together all the necessary steps to get yourself there. I am by no means an expert. In fact, my credentials are rather modest. I have owned a few practices of varying types and have enjoyed some success, therefore, I have knowledge and experience that you can learn from."
Both books read just like that, simple, to the point, and without any fluff.
I recently re-read these books as I was preparing to open another practice in Texas and after spending about an hour going through both books I couldn’t believe I hadn’t continued to refer back to them over the years! (I’ll never make that mistake again)
I was so blown away in fact that I contacted Dr. Troy to tell him that he should consider putting these books up for sale as a digital product on the internet.
That way more chiropractors would have access to this life changing information at a price that is much, much more affordable!
Since Dr. Troy didn’t have time to devote to this project I told him I would gladly undertake the effort. After all, I reminded him, you have often said to me that “Chiropractors NEED this information in order to achieve real success, period!”
With that, how could he deny the request? And with all the positive response we have received - I am glad he didn't!
However, Dr. Troy made me make these two promises with the downloadable product:
#1 The cost is inexpensive enough that every struggling chiropractor who wants this priceless knowledge can easily afford it. #2 That a portion of the profits be donated to the Federation for Chiropractic Education and Research (FCER) to help support their goal of promoting chiropractic around the world.
So what is the ‘exorbitant’ price we chose to put on both of these books (Plus the invaluable bonus listed below)? How about just...
$150.00!
That’s it! And, available for immediate download!
And, if you act now, I will also include what is perhaps one of Dr. Troy's greatest and most sought after masterpieces to doubling or even tripling EACH patient's visit plan...and the income that comes along with that:
"The Psychology of the Successful ROF"
This report is an incredible step by step guide that will show you how to quickly become an expert at the Report of Findings process. I know of one practice management group that charges upwards of $30,000 to teach methods that are very similar.
We are going to give this away to you for FREE with your purchase of the other two books.
Every chiropractor knows that the Report of Findings is where you make or break IF your patient will accept care, HOW much care they are willing to commit to and, WHAT they are willing to pay for that treatment…RIGHT??!
WRONG!
This report will show you step by step the When, How and Why the commitment is really made to your treatment plan.
I’ll give you a hint…It doesn’t even really happen during the ROF!!
It really takes place during the Consultation and Exam. Finally you don’t have to worry about stringing your patients along for 3 days in an effort to get them to commit to your care.
Now they will commit to treatment on the first day, virtually every time. This report alone is worth tens of thousands of dollars to your practice starting tomorrow!
I guarantee this report alone will change your practice forever, and change your life! The subtitle of this FREE reports says it all: “The Ultimate Guide to Getting Your Patients to Commit, Stay and Refer Others.” What could be better than that as a FREE gift!
Right now is the time to make this small $150.00 investment in your practice and in your future. But, perhaps here’s the best part:
You can try everything (bonus included) completely risk free!
Even if you only incorporate one tiny valuable bit of practice strategy from this material (and you will many times over), it is definitely worth the small investment and easily will result in literally hundreds of thousands of extra income dollars during your career.
It is unfortunate but very true that many chiropractors are here today and out of business a few months later. That’s why so many chiropractors live and practice in a constant state of stress and fear.
Chiropractic marketing alone will not save you, but chiropractic marketing mixed with the full knowledge of how to successfully run a chiropractic business will!
If you are tired of struggling day to day and wondering how you will make next months payroll OR even if you have achieved a moderate level of chiropractic success but want to learn the secrets to exploding your practice and income to a level beyond your imagination, then you must make this investment in yourself.
Sincerely Yours in Chiropractic,
Dr. Daron Stegall
Any questions? You can reach us at: info@successfulchiro.com. Check out the short message from Dr. Troy below.
P.S. SERIOUS ADDITIONAL BONUS JUST ADDED!
I recently had these books converted into a downloadable MP3 format. Now you when you order the downloadable ebook versions you will also recieve for the downloadable audio versions of BOTH BOOKS for your computer or MP3 player for FREE! How awesome is that! Problem is, I have a small server and these files take up a TON of space, so I am not sure how long I will be able to keep this up. Get your copies now before I am forced to take it off the server due to space issues!
  P.P.S. Remember that the information you get in Ultra Success in the Business of Chiropractic, Success for the New Chiropractor and The Psychology of the Successful ROF is designed specifically to increase patient numbers, increase income, increase free time and reduce stress! No “hoopla” in this stuff!
P.P.P.S – You have nothing to lose here. Download everything right now and start putting these easy to understand practice principles to work for you. If you are not completely satisfied at anytime within 60 days of purchase I will send you a prompt, no questions asked, refund.
|
|
